Strategy Consulting of Technology Startup from founding to funding stage.
AMFA mentors number of technology startups in education, skill and learning. Indian Institute of Technology is a chain of premiere institutions in India which is ranked high in global ranking. IIT Madras has pioneered in establishing a Research Park called IITM Res Park. Research Park incubates number of firms with social impacts. AMFA has co-founded an incubatee developing dexterity skills training products with virtual reality. AMFA’s continuous consulting for 3 years has developed a strong business team, conducive marketing and sales strategy, groomed a proper system for manufacturing, quality control and logistics to achieve customer delight. The firm could grow to the level of making profitable revenue and received multiple rounds of external funding. AMFA’s industry experience has helped in developing new products, refining the technical features matching to customer application. This has helped to add up new product models, different variants from basic to prime and aesthetic appeals. These improvements have catapulted the product’s install bases across India and abroad. Customer footprints in different linguistic states and international locations helped to create attractive corporate movie. The sales and service team were trained to ensure continuous customer engagement. This resulted in receiving testimonials from the delighted customers in written form as well as video comments. This transformed the face of the entity from that of a startup to a matured entity that runs along with the customer needs.
Product pricing was another element pivotal in revenue growth and profitability. India being a price sensitive market, a branding and solution value creation was inevitable. Generating product variants without affecting the serviceability, pricing band setting from basic to premium, introducing add-on solutions, training packages were successfully experimented.
