General

Background Food & beverages sector is experiencing good market growth, globally. India is experiencing  exponential growth in F&B sector. This has encouraged international brands to explore Indian market. Number of home-grown products have started investing on their expansions, branding, franchising, technology, digital tools and promotions. Parameters influencing growth and decline of the sector are innovation,...

PESTEL is acronym for Political Economical Social Technological Environmental Legal. This is a business strategy tool used to analyse the macro-environment suitability. This is generally a unidirectional impact study.   Political The political ecosystem has large influence on stability and safety. Various political factors related to business are regulatory rules, labour laws, public welfare schemes,...